Are You Creating an Appreciating Cycle?

Did you know that In the year 2002 the very recently deceased Dr. Daniel Kahneman, a professor of Psychology, won the Nobel Prize for Economics for proving that people make decisions emotionally and then justify them with logic?   I can still remember the sheer joy I felt at this announcement. By that time, I’d…

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5 Amazing Things That Happen When You Create Customer Loyalty

True customer loyalty IS emotional.   When you respond to your customer’s changing needs (and they’ve really changed over the last 3 years), when you listen carefully to what they may need or desire in the future and when you create experiences that make them FEEL good about doing business with you, you’ll get rewarded…

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