Critical Business Relationships

In my seminars on Customer Caring I talk about something I call the Work-Relationship Tripod (sm). As many of our businesses are consciously moving from being “transaction – based” to being “relationship – based,” it’s important to understand the interactions of relationship in business. Imagine, if you will, that your business sits on a tripod (or even a three-legged stool.) Each leg of the tripod represents a different set of relationships: External, Internal, and Inner. All of the legs need to stay in balance, in order for the business on top to be in balance.

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What’s happiness got to do with customer care and loyalty? Everything. The level of happiness you feel is largely in your control. When you’re happy it’s much easier to create happiness for the customer. According to Martin Seligman, the founder of “positive psychology” with whom I studied to become an Authentic Happiness Coach, there’s plenty of evidence being happy has far reaching business benefits.

Is Workplace Happiness a Business Decision? 8 Tips That Will Increase “Business Resilience”

Want a more positive workplace where you and your co-workers feel happy and motivated? Want to make customers happier so that their loyalty – and your profits – grow? Want to work more efficiently and effectively and improve your health? Authentic Happiness Coach and Customer Loyalty expert JoAnna Brandi shares tips for transforming these wants into “haves” Her overall message: Happiness creates resilient employees who, in turn, create resilient, thriving companies.

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If you are a customer facing person, you know that there's never been a time when great customer service mattered more than it does now. The economy is recovering, but consumer confidence is still down, and the customers who are buying have scores of choices of where to buy and how to buy. And now, almost every product and service out there has been "commoditized" so it's hard to determine who actually offers the best value (and so, many people just shop based on price alone.)

7 Things Every Customer Facing Person Needs to Know Now

The “Get Real” Guide to Having a Good Day Every Day

By JoAnna Brandi

There’s never been a time when great customer service mattered more than it does now. The economy is recovering, but consumer confidence is still down, and the customers who are buying have scores of choices of where to buy and how to buy. And now, almost every product and service out there has been “commoditized” so it’s hard to determine who actually offers the best value (and so, many people just shop based on price alone.)

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Are We Having Fun Yet?

If you’re too busy to laugh, you are entirely too busy, according to “fun” expert Matt Weinstein, Founder of Playfair, in Berkeley CA. Matt, who has built an entire organization around the concept of play at work, believes the company that plays together, stays together. The intentional use of fun on the job can help improve employee morale, increase productivity and create a more people-centered corporate culture.

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Isn’t it ludicrous to believe that we could ask workers to care about customers if they don’t feel cared about? Isn’t it crazy to think that we can ask people to take “ownership” of the customer and the customer’s problems; if we don’t take ownership and create a workplace where people can feel their sense of self-worth grow? And where they can learn and develop as people as well as performers?

Customer Care and Employee Care Go Hand in Hand

I just returned from speaking at another Inc. Magazine Conference on Customer Service Strategies. I enjoyed three days of learning and networking with some of the best and the brightest minds in the field, and in the entrepreneurial community. There was one thing in particular that was so rewarding for me this year. The absolute recognition and affirmation in almost every session that I attended that without creating an environment where the workers feel valued and good about coming to work, you cannot even hope to deliver a level of service that will build true customer loyalty.

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If, for a year you took your focus off what was dropping to the bottom line do you think your business would fall apart? What would happen if you stopped TRYING to make money? If, for one whole year you didn’t think about creating profit? Do you think your profits would naturally drop? Well, that depends. It depends on where you put the focus when you take it off of making profit.

Focusing on Creating Value

What would happen if you stopped TRYING to make money? If, for one whole year you didn’t think about creating profit. If, for that year you took your focus off what was dropping to the bottom line? Do you think your business would fall apart? Do you think your profits would naturally drop? Well, that depends.

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I am beginning to think the service givers are suffering from a disease I call E.D.S. – Empathy Deficiency Syndrome. Some of the symptoms include apathy and an amazing ability to look right at a customer and not see a thing. The other peculiar indication of this syndrome is the inability to use the words “I’m sorry” or calming phrases such as “I can understand how that might be upsetting.”

Overcoming Apathy by Bringing the Customer to Life in Your Company

JoAnna Brandi hates to generalize, but I am beginning to think the service givers, especially here in Florida are suffering from a disease I call E.D.S. – Empathy Deficiency Syndrome. Some of the symptoms include apathy and an amazing ability to look right at a customer and not see a thing. The other peculiar indication of this syndrome is the inability to use the words “I’m sorry” or calming phrases such as “I can understand how that might be upsetting.”

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I was talking to my friend Judy the other day. She owns a small business here in town and has clients all over the country. We were talking about motivating employees because I have been writing a teleclass on that very topic for National Seminars (see below) and I love this energizing topic! Whenever I am working on a project I have a habit of discussing it with a lot of people to get a whole range of opinions

Judy and the Jerk

I was talking to my friend Judy the other day. She owns a small business here in town and has clients all over the country. We were talking about motivating employees because I have been writing a teleclass on that very topic for National Seminars (see below) and I love this energizing topic! Whenever I am working on a project I have a habit of discussing it with a lot of people to get a whole range of opinions

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In today’s business world this kind of performance cannot be achieved without empowerment. It’s a word that’s gotten a bad rap in the last few years as companies without a full understanding of what it really means attempted to push power, without authority, to the front lines. When implemented poorly as a ‘one time event,’ empowerment initiatives do more harm than good. When implemented as an ‘ongoing process,’ it liberates the brilliance of your workforce, re-energizes your organization and thrills your customers!

No Guts, No Glory: 10 Ways to Ease Into Empowerment

It’s hard to be one of the best – it’s hard to be great. It takes real effort to be a Nordstrom, a Container Store, a Whole Foods or a Southwest Airlines. It takes focus, commitment and discipline to craft a culture that yields consistently positive customer experiences — and consistently profitable returns.

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I know there are popular books out there telling you not to sweat the small stuff – but I’m telling you that when it comes to your customers – you should sweat. Walt Disney once said, “There’s no magic to magic, it’s all in the details.” How right he was.

Sweat The Small Stuff

I know there are popular books out there telling you not to sweat the small stuff – but I’m telling you that when it comes to your customers – you should sweat.

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