When forward thinking companies want to transform their customer service into Exquisite Customer CARE they call on JoAnna Brandi to guide the way. For the last 25+ years JoAnna’s been teaching, coaching, cajoling, urging, provoking and inspiring companies to get beyond the idea of customer satisfaction and embrace Customer CARE. When you Create Authentic Relationships with Enthusiasm and Energy you build strong emotional bonds that lead to customer happiness, employee happiness, loyalty, repeat business and referrals. Happier customers lead to a happier bottom line.

President of JoAnna Brandi & Company since 1990, JoAnna is a consultant, a public speaker and the author of two books on customer loyalty, Winning At Customer Retention, 101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back and Building Customer Loyalty- 21 Essential Elements in Action as well as a gift book on positive thinking 54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World.

Brandi Biz

Photo by Ben Winkler

JoAnna is the Publisher of The Customer Care Coach® – A weekly self study leadership training program in “The Art and Science of Exquisite Customer Care” as well as “Monday Morning Motivation” – a tool to keep employees focused on keeping the customers happy.

She has written over 500 articles and worked with companies that range in size from multinationals to small privately held companies. She is a popular and highly rated public speaker at conferences such as the World Conference on Customer Management, the North American Conference on Customer Management. She has been named the #1 Speaker at the Inc. Conference on Customer Strategy.


  • Author of Three Books
  • Publisher of the Customer Care Coach® and the Customer Care Tips
  • Contributing author to Best Practices in Customer Service and the Inc. Complete Guide to Superior Customer Service.
  • Served on the adjunct faculties of the University of Wisconsin (Madison), the Graduate School of Banking and the founding faculty of EwomenNetwork.com.
  • Graduate of Dr. Martin Seligman’s Authentic Happiness Coaching program – one of only 850 trained worldwide.
  • Founding member of the Positive Workplace International.
  • Certified in Neuro Linguistics, The Art of Empowerment, and has studied Applied Creative Thinking, Matrix Energetics and is actively studying Applied Positive Psychology.

Her FREE bi-weekly newsletter delivers insight and wisdom on creating positive, customer caring cultures to thousands of people worldwide for over 20 years.


She uses email, telephone classes and video to keep her inspiring message and practical how-to’s in the forefront of minds of the leaders and customer facing employees. She specializes in creating more positive, strengths based workplaces where employees are motivated and customers are happy and loyal. She teaches Customer Loyalty, Positive Leadership and Happiness.


JoAnna serves a diverse group of clients in a number of different capacities, in large companies and small alike. Working as a resource for TEC/Vistage, an international organization of CEOs since 1998, JoAnna has coached, consulted and served as the “Chief Inspiration Officer” for CEOs, their executives and staffs nationwide. She is a popular speaker at conferences all over North America.


In her workshops and keynotes she motivates entire organizations to get passionate about customers and raise their “Positivity Ratios” at the same time.


  • Aircycle
  • Alliance Laundry Systems
  • Aquatech
  • Bank of America
  • BankUnited
  • Boston Private Banking
  • Brickman Group
  • Citibank
  • CMP Media
  • Coneybeare Inc.
  • Connections for Business
  • Corporate Wellness Solutions
  • Crowe Horwath
  • Duncan Aviation
  • Financial Times
  • Fiserve
  • Florida Fluid
  • Goodwill
  • GTE
  • Great American Business Products
  • Hammacher Schlemmer
  • Hansen Catering
  • Hewlett- Packard
  • Hunter Douglas Window Fashions
  • IBM
  • Independent Insurance Agents of GA
  • Institutional Investor
  • Lakewood Publications
  • Liberty Travel
  • Make-A-Wish Foundation
  • Master Pools Guild
  • MCI
  • Meredith Publishing
  • Merit Direct
  • Metcare
  • Midwest ISO
  • Motorola
  • National Apartment Ass’n
  • National Business Furniture
  • NAFED, NationsBank
  • NE Carwash Ass’n
  • NISH
  • Northern Safety
  • Northern Tool and Equipment
  • Oasis Ousourcing
  • PHH Vehicle Management
  • Pitney Bowes
  • Pivotal Systems
  • PJM Interconnection
  • Porteck Corporation
  • Presgar
  • Quarles
  • Smith’s Food & Drug
  • Timbar
  • ‘Tween Waters Inn
  • Uline
  • United Aqua
  • UPS
  • Vision Benefits of America
  • Vistage International
  • Waste Pro
  • Wausau Financial Systems
  • Wells Fargo
  • Western Union
  • Among many others