Prior to starting her own business, JoAnna Brandi was the Director of Direct Marketing Services, a multimillion dollar sales division of CMP Media in NY. She was responsible for their first on line customer care system and for the start of their world class day care center. JoAnna Brandi has worked with hundreds of companies and clients over the past 25 years.

JoAnna Brandi has been the President of JoAnna Brandi & Company since 1990. She is a consultant, a public speaker and the author of Winning At Customer Retention, 101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back and Building Customer Loyalty- 21 Essential Elements in Action as well as a gift book on positive thinking 54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World.

JoAnna is the Publisher of The Customer Care Coach® – A weekly self study leadership training program in “The Art and Science of Exquisite Customer Care” as well as “Monday Morning Motivation” – a tool to keep employees focused on keeping the customers happy.

In her workshops and keynotes she motivates entire organizations to get passionate about customers and raise their “Positivity Ratios”. She uses articles, tips, emails, telephone classes and videos to keep her inspiring message and practical how-to’s in the forefront of minds of the leaders and customer facing employees. She specializes in creating more positive, strengths based workplaces where employees are motivated and customers are happy and loyal.



Organizations and Acomplishments


Contributing author to Best Practices in Customer Service and the Inc. Complete Guide to Superior Customer Service.

Served on the adjunct faculties of the University of Wisconsin (Madison), the Graduate School of Banking and the founding faculty of

Graduate of Dr. Martin Seligman’s Authentic Happiness Coaching program – one of only 1000 trained worldwide.

Founding member of the Positive Workplace International.

Certified in Neuro Linguistics, The Art of Empowerment, and has studied Applied Creative Thinking as well Positive Psychology.




JoAnna has served as a Resource Speaker for Vistage for over 18 years. Vistage, as an international organization of CEOs, offers a unique combination of resources for accelerating CEO and key executive business performance. JoAnna has coached, consulted and served as the “Chief Inspiration Officer” for CEOs, their executives and staffs nationwide. She is a popular speaker at conferences all over North America.




Aircycle, Alliance Laundry Systems, Aquatech, Bank of America, BankUnited, Boston Private Banking, Brickman Group, Citibank, Crowe Horwath, Corporate Wellness Solutions, Duncan Aviation, Financial Times, Fiserve, Florida Fluid, Hammacher Schlemmer, Goodwill, GTE, Great American Business Products, Hansen Catering, Hewlett- Packard, Hunter Douglas Window Fashions, IBM, Institutional Investor, Lakewood Publications, Liberty Travel, Make-A-Wish Foundation, Master Pools Guild, MCI, Meredith Publishing, Merit Direct, Metcare, Midwest ISO, Motorola, National Apartment Ass’n, National Business Furniture, NAFED, NationsBank, NE Carwash Ass’n, NESPA, NISH, Northern Safety, Northern Tool and Equipment, PHH Vehicle Management, Pitney Bowes, Pivotal Systems, PJM Interconnection, Presgar, Smith’s Food & Drug, Timbar, Uline, UPS, Waste Pro, Wausau Financial Systems, Wells Fargo, Western Union, among many others.