UnleashingUnleashing the power of customer careWhat is it that forward-thinking companies want these days? Customers that are loyal advocates and employees that are excited, enthusiastic, energetic, and empowered to make decisions that benefit both the customer and the company. They want commitment, they want people who love and take pride in their work and will represent the organization in the best possible light.

Companies that will move skillfully, successfully and gracefully into the next century want people who CARE, people who care about who they are, what they do and what kind of contribution they are making to the world. These companies – like Starbucks, Rosenbluth Travel and LLBean, know that people who care will deliver a quality level of service in a heart-felt and even effortless manner, and require very little “managing” from the organization.

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