Customer Loyalty is a function of your customers subjective perception of the value you are delivering. It’s the emotional connection between your customer and your business.” JoAnna outlines the reasons why we continue to lose customers and how to get your company focused on keeping them and being more profitable as a result. In this session, you’ll hear a set of strategies for building Customer Loyalty that begins with how your customers are treated by your customer service, sales people, your accounting system and your budget.

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