Loyalty is an emotional attachment that a customer (or an employee) makes with a company that produces good feelings - and therefore good biochemicals in the body.

Loyalty

There are all kinds of companies on my mailing list – big ones, little ones and even some really tiny ones. Why? Everyone is concerned about happy customers, happy employees and what they bring – LOYALTY.    So what’s loyalty? Is it just longevity? Repeat business? Referrals?   It’s way more than that – it’s a combination…