Loyalty is an emotional connection. It’s not the same thing as retention. Retention and satisfaction will fool you into believing you’ve got a good thing going with your customer (or employee), until you don’t.

 Funny Little Thing about Love

Funny thing about the human brain. Functional MRI imaging tells us that when we look at a photo of someone we love it activates the same parts of the brain as when we look at a logo of a brand to which we’re loyal.   What?  Loyalty is an emotional connection. It’s not the same thing as…

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