Yep, there IS an “F” word in business, and it’s FEELINGS. And I want you to start using that word often. The “F-Factor” in business is the feeling factor – the way people feel about working for and doing business with you. The customer experience is the sum total the feelings evoked as a result of any interaction at any touch point in the organization. It’s based on the customer’s perception of the value delivered, tangible and intangible.

Can You Use the “F” Word in Business?

Yep, there IS an “F” word in business, and it’s FEELINGS. And I want you to start using that word often.   The “F-Factor” in business is the feeling factor – the way people feel about working for and doing business with you.   The customer experience is the sum total the feelings evoked as a result of any interaction at any…

The human body functions best when it’s positive. Period. Now that we know that – science has proved that it’s true – it’s easy to see that when you leave your employees and customers feeling happy (and maybe even loved) you’ve made a deposit in an emotional bank account that over time compounds, grows larger and actually makes your business easier to grow. Human beings crave appreciation (In fact William James once said the deepest human need is that for appreciation.) While we have set aside one day a year –Valentine’s Day- to celebrate love – I think in light of all that is going on in the world today, we might just consider doing that a little more often!

What’s LOVE got to do with it?

Ever find yourself walking out of a restaurant or movie saying, “I loved it”?   Ever say, “I love my mechanic”, “I love my hair cutter” or “I love my car”? Ever find a place in nature that makes you feel so connected that when you think of it, you actually feel how much you love the place?…