Over time it became a little book and when I took it to a friend who was a publisher he said “Needs Pictures.” I carried the manuscript in my briefcase for years in search of the right illustrator, and found her here in FL at a marketing meeting.

54 Ways is Back…

The curious tale of a funny little book.   A long time ago I had this very cool assignment. I was part of a team of people who transformed the culture of steamship company. A big one.   A new young and bold CEO by the name of Christopher had taken charge and wanted to…