What would happen if you stopped TRYING to make money? If, for one whole year you didn’t think about creating profit. If, for that year you took your focus off what was dropping to the bottom line? Do you think your business would fall apart? Do you think your profits would naturally drop? Well, that depends.
I was talking to my friend Judy the other day. She owns a small business here in town and has clients all over the country. We were talking about motivating employees because I have been writing a teleclass on that very topic for National Seminars (see below) and I love this energizing topic! Whenever I am working on a project I have a habit of discussing it with a lot of people to get a whole range of opinions
I thought I was going into the gift shop, apparently I was entering the twilight zone…
There’s no doubt about it; customer loyalty is key to profitability. A mere five percent increase in your customer retention could as much as double your bottom line profits! On the flip side, it costs anywhere from 6-30 times more to get new customers than it does to keep the ones you have – that is, if they’ll stay!
I know there are popular books out there telling you not to sweat the small stuff – but I’m telling you that when it comes to your customers – you should sweat.
The “Get Real” Guide to Having a Good Day Every Day
By JoAnna Brandi
There’s never been a time when great customer service mattered more than it does now. The economy is recovering, but consumer confidence is still down, and the customers who are buying have scores of choices of where to buy and how to buy. And now, almost every product and service out there has been “commoditized” so it’s hard to determine who actually offers the best value (and so, many people just shop based on price alone.)
(561) 279-0027
