I love my travel agent Susan. I love my hairdresser Tonja. I love my IPOD.

I love my wish list and one click ordering on Amazon.

Seems like a lot of other people love the convenience of Amazon too. It was just rated #1 – the top brand in a list of 20 brands rated by Brand Keys.

I had fun scrolling through the list and trying to name the one or two things that made each brand special to its customers. Take a look at the top 20 Brands and challenge your team to come up with the things that they think gives each brand its edge. It’s a great way to get every body thinking and the list features names we all know (and some of us love.)

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