So the afternoon at the NACCM Conference – after a lovely lunch in the sunny courtyard – was spent in the Uber Loyalists track talking about my favorite topic – creating the emotional attachment we call loyalty. Marti Beller of the Affinion Group shared her experience on Customer engagement and its many benefits. She confessed to being a passionate Mac enthusiast and talked about Apple’s ability to create a kind of loyalty most of us can only aspire to. She shared a statistic about banks that says that only 35% of consumers feel engaged with their banks – 56% could be swayed and 9% just downright dislike them. Glad to see there is so much room for improvement. Marti also took us beyond the traditional 4 P’s of marketing (remember them? Product, Place, Promotion, and Price?) and added her own take on it.

Watching Your P’s and Q’s

So the afternoon at the NACCM Conference – after a lovely lunch in the sunny courtyard – was spent in the Uber Loyalists track talking about my favorite topic – creating the emotional attachment we call loyalty. Marti Beller of the Affinion Group shared her experience on Customer engagement and its many benefits. She confessed…

Creating Customer Happiness, Culture, Customer Experience, Customer focus, Customer Loyalty, Customer Retention, Customer Service, Employee retention, Empowerment, Leadership

Happy People

Direct from Customers First Conference

Hello from beautiful sunny Phoenix where I am attending the NACCM Customers First conference. Last year I had the pleasure of being the conference chair, this year I am thrilled to see colleague Kathleen Peterson kick off the main part of the conference today. Kathleen was our first chairperson oh so many years ago when…

Authentic Experience, Creating Customer Happiness, Culture, Customer Experience, Customer focus, Customer Loyalty, Customer Retention, Customer Service, Empowerment, Leadership, Marketing, Uncategorized