Loyalty is an emotional connection. It’s not the same thing as retention. Retention and satisfaction will fool you into believing you’ve got a good thing going with your customer (or employee), until you don’t.

 Funny Little Thing about Love

Funny thing about the human brain. Functional MRI imaging tells us that when we look at a photo of someone we love it activates the same parts of the brain as when we look at a logo of a brand to which we’re loyal.   What?  Loyalty is an emotional connection. It’s not the same thing as…

JoAnna Brandi, Positivity, Positive Leadership, return on happiness

Cleaning Up Your Language

Most people on my mailing list have heard me speak. So it’s likely you’ve heard me talk about my genuine distaste for the phrase “No Problem” (and its brother “No Worries.”)   I tell the story of young man who answered my request for a late checkout time with the word “No” and how my stomach…

Sunset

K Stands for Kindness

 So we are coming to the end of our relationship formula: T.R.A.C.K.   If you have been following along, you’ve learned about Trust, Respect, Appreciation, and open and honest Communication without blame or judgment – all traits practiced by Positive Leaders.(Click the back button on your screen and you can scroll back through those traits.)…

geodesic

Relationships Are Everything

Buckminster Fuller, the creator of the Geodesic Dome once said, “Relationships are everything and everything is relationship.” He saw the world as a whole – where everything is connected to everything else and where the relationships between things are as important as the things themselves.  His work synthesized intelligence from the fields of architecture, design,…

Listen for ideas and feelings, not only words. Get the whole picture. Listen for the emotional tone. Convey empathy.

Do You Know These Listening Secrets?

Whether you are in sales, service, leadership or all three, your ability to communicate is key to your success. One of my clients, a company already getting stellar results with their client relationships, wants to take those a notch higher and deepen their relationships even more. If they can do that, and increase their contract…