A Customerpreneur is in the business of managing a gamut of activities and experiences that focus on customers.

Are You a Customerpreneur?

Talk about feeling proud! (Yes, we all need that feeling.)   Over the last week I’ve had several opportunities to talk to people who have attended a customized program I created for the company they work for.   Like so many companies today they are faced with multiple challenges including employee retention, fast growth and…

JoAnna Brandi,

Your Customers Do WHAT?

Pick up any business magazine today and (finally) there are some frank discussions of how you make your customers (and employees) feel and the importance of deliberately creating positive emotions in the experience. The more companies understand that the better we all will be. As consumers and as suppliers.   Feeeeelings.. it’s all about the…

The customer is in charge and the customer is talking - about you. There's great value in engaging the customer. Engaged customers buy more, tend to be more loyal and recommend their friends to you. The "thumbs up " on Facebook is one of the ways the customer spreads the word about you and one of the reasons you want to make sure you are engaging the customers in ways you never did before.

71% Take a Friend’s Recommendation

The customer’s opinion is more important than it ever was before. 71% of people said they take a friend’s recommendation for a product or service. Customers today are involved and engaged in a way never before possible and it’s changing the game. For the better, I think.   The customer’s in charge and the customer…

William James, the great American psychologist once said that “the greatest of human needs is the need for appreciation.”

Can You Create a Culture of Appreciation?

William James, the great American psychologist once said that “the greatest of human needs is the need for appreciation.” Wow – he was really on the right track with that one!   Whether we are talking about personal or business relationships we all crave appreciation. We all want to know we are valued. We all want…