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Karma Footprint

Journalist, Emily Yellin, author of “Your Call is (not that) Important to Us” in 2009  traveled all over the world to talk to people in call centers and their customers told wonderful stories of companies that are finally paying attention to the details of business that matter to customers. From recording an initial greeting for a…

Creating Customer Happiness, Customer Experience, Customer focus, Customer Loyalty, Customer Retention, Customer Service, Empowerment, Leadership

Heart Shape for the nature

Stay Beautiful

I once had a boyfriend who used to end every phone conversation and every email with the phrase, “Stay beautiful.” At first I was delighted by it, but as time went on, I have to admit, occasionally it annoyed me. At that time in my life I was certainly not used to taking compliments gracefully (I’ve gotten over that) and there were many days where I felt far from anything that resembled beautiful.

1 CommentCreating Customer Happiness, Creativity, Customer Experience, Customer Loyalty, Customer Retention, Customer Service, Happiness at work, Leadership, Positive Practices, Positive Thinking, Workshop

Empty Shelves

Corporate Made Me Do It

I walked into the mailbox store last week to pick up my mail. The counter inside the door, usually filled with business cards and flyers from the mailbox holders and the local merchants was empty. Naked. Unadorned. It struck me immediately as strange and left me feeling sad, disconnected, and odd. For so long those…

Authenic Experience, Creating Customer Happiness, Customer Experience, Customer Happiness, Customer Retention, Engagement, Leadership

Positive Practices

Twenty One Years, Twenty One Insights

Today’s my 21st anniversary of being in business. Wow. That’s a long time and a lot of learning. I began with an idea. Imagine if you will, that every business sits atop a tripod – three legs, needing to be in balance to keep the business stable. Each leg represents a set of relationships. One…

Creating Customer Happiness, Culture, Customer focus, Customer Happiness, Customer Loyalty, Customer Retention, Customer Service, Engagement, Leadership, Uncategorized

The customer is in charge and the customer is talking - about you. There's great value in engaging the customer. Engaged customers buy more, tend to be more loyal and recommend their friends to you. The "thumbs up " on Facebook is one of the ways the customer spreads the word about you and one of the reasons you want to make sure you are engaging the customers in ways you never did before.

71% Take a Friend’s Recommendation

The customer’s opinion is more important than it ever was before. 71% of people said they take a friend’s recommendation for a product or service. Customers today are involved and engaged in a way never before possible and it’s changing the game. For the better, I think.   The customer’s in charge and the customer…

Articles, Celebrate Customer Service Week, Creating Customer Happiness, Creating Happiness, customcarequotes, Customer Experience, Customer focus, Customer Happiness, Customer Retention, Customer Service, Customer Service Skills, Happiness, Happiness at work, New Custom Happiness, Positive Attitude, Tips

So the afternoon at the NACCM Conference – after a lovely lunch in the sunny courtyard – was spent in the Uber Loyalists track talking about my favorite topic – creating the emotional attachment we call loyalty. Marti Beller of the Affinion Group shared her experience on Customer engagement and its many benefits. She confessed to being a passionate Mac enthusiast and talked about Apple’s ability to create a kind of loyalty most of us can only aspire to. She shared a statistic about banks that says that only 35% of consumers feel engaged with their banks – 56% could be swayed and 9% just downright dislike them. Glad to see there is so much room for improvement. Marti also took us beyond the traditional 4 P’s of marketing (remember them? Product, Place, Promotion, and Price?) and added her own take on it.

Watching Your P’s and Q’s

So the afternoon at the NACCM Conference – after a lovely lunch in the sunny courtyard – was spent in the Uber Loyalists track talking about my favorite topic – creating the emotional attachment we call loyalty. Marti Beller of the Affinion Group shared her experience on Customer engagement and its many benefits. She confessed…

Creating Customer Happiness, Culture, Customer Experience, Customer focus, Customer Loyalty, Customer Retention, Customer Service, Employee retention, Empowerment, Leadership