Talk about feeling proud! (Yes, we all need that feeling.) Over the last week I’ve had several opportunities to talk to people who have attended a customized program I created for the company they work for. Like so many companies today they are faced with multiple challenges including employee retention, fast growth and…
What a mess the world seems to be in today! Looks like the economy’s up, the market’s heading down, the institutions we once counted on can’t seem to be trusted (think Wells Fargo, VW and Equifax) and people are very very edgy. Seems while some people win, a whole lot of others lose. It’s enough to make…
“Good Morning, how may I enrich your life?” That’s the first thing I heard after being connected to a rep at Gano Excel where I buy the stuff I drink instead of coffee. It took me back and made me smile at the same time. He was pleasant, I made my purchase, but his…
Happy customers tell friends. Happy customers use the phrase “I LOVE doing business with [Insert your name here].” These customers spend more with you, are willing to give you honest and useful feedback, and make your employees feel good when they talk to them. Happy customers usually hang around long enough to become loyal customers.…
These days I’ve been out teaching people how the cultural experiences they create inside their company affects the relationships they have outside the company. Now of course we all know this, have always known this, but as I tell the people enjoying my workshops – the first enemy of knowledge is “knowingness.” It’s not…
We are all beginning to realize the value of developing long term, loyal relationships with our customers. They buy more and refer more, help us develop the next generation of products and services, and they even help us keep our advertising costs in reason. But are our customers (people external to our company that buy things from us) the only people we should be building long term relationships with? No. The relationship strategy applies externally and internally as well.
There’s no doubt about it; customer loyalty is key to profitability. A mere five percent increase in your customer retention could as much as double your bottom line profits! On the flip side, it costs anywhere from 6-30 times more to get new customers than it does to keep the ones you have – that is, if they’ll stay!
Want a more positive workplace where you and your co-workers feel happy and motivated? Want to make customers happier so that their loyalty – and your profits – grow? Want to work more efficiently and effectively and improve your health? Authentic Happiness Coach and Customer Loyalty expert JoAnna Brandi shares tips for transforming these wants into “haves” Her overall message: Happiness creates resilient employees who, in turn, create resilient, thriving companies.
Now what are the odds that a Happiness Coach hails a cab in NYC and finds a person who introduces himself as the Happy Cabbie? Yikes! Well it happened the other night and it feels like it must be the law of attraction at work! Strategic partner Carolyn and Watt and I were…
As if businesses weren’t struggling enough these days, a recent study out of the U.K. has revealed the emergence of the “hypersensitive customer,” a consumer that has less cash, more information and less tolerance for poor customer service than ever before. The study, conducted by UK accounting and business consulting firm BDO Stoy Hayward, found…
(561) 279-0027
![Happy customers tell friends. Happy customers use the phrase "I LOVE doing business with [Insert your name here]." These customers spend more with you, are willing to give you honest and useful feedback, and make your employees feel good when they talk to them. Happy customers usually hang around long enough to become loyal customers. Companies with loyal customers grow faster than companies with lost customers.](https://returnonhappiness.com/wp-content/uploads/Dollarphotoclub_99191003.jpg "Happy customers tell friends. Happy customers use the phrase “I LOVE doing business with [Insert your name here].” These customers spend more with you, are willing to give you honest and useful feedback, and make your employees feel good when they talk to them. Happy customers usually hang around long enough to become loyal customers. Companies with loyal customers grow faster than companies with lost customers.")
