Making it Hard at Butterfly World
I thought I was going into the gift shop, apparently I was entering the twilight zone…
Overcoming Apathy by Bringing the Customer to Life in Your Company
JoAnna Brandi hates to generalize, but I am beginning to think the service givers, especially here in Florida are suffering from a disease I call E.D.S. – Empathy Deficiency Syndrome. Some of the symptoms include apathy and an amazing ability to look right at a customer and not see a thing. The other peculiar indication of this syndrome is the inability to use the words “I’m sorry” or calming phrases such as “I can understand how that might be upsetting.”
Judy and the Jerk
I was talking to my friend Judy the other day. She owns a small business here in town and has clients all over the country. We were talking about motivating employees because I have been writing a teleclass on that very topic for National Seminars (see below) and I love this energizing topic! Whenever I am working on a project I have a habit of discussing it with a lot of people to get a whole range of opinions
No Guts, No Glory: 10 Ways to Ease Into Empowerment
It’s hard to be one of the best – it’s hard to be great. It takes real effort to be a Nordstrom, a Container Store, a Whole Foods or a Southwest Airlines. It takes focus, commitment and discipline to craft a culture that yields consistently positive customer experiences — and consistently profitable returns.
Want To Keep Customers & Create Profits? These 5 ‘Positivity Pointers’ Can Help You Enhance Your Customer Experience
There’s no doubt about it; customer loyalty is key to profitability. A mere five percent increase in your customer retention could as much as double your bottom line profits! On the flip side, it costs anywhere from 6-30 times more to get new customers than it does to keep the ones you have – that is, if they’ll stay!
Sweat The Small Stuff
I know there are popular books out there telling you not to sweat the small stuff – but I’m telling you that when it comes to your customers – you should sweat.
Are We Having Fun Yet?
If you’re too busy to laugh, you are entirely too busy, according to “fun” expert Matt Weinstein, Founder of Playfair, in Berkeley CA. Matt, who has built an entire organization around the concept of play at work, believes the company that plays together, stays together. The intentional use of fun on the job can help improve employee morale, increase productivity and create a more people-centered corporate culture.
7 Things Every Customer Facing Person Needs to Know Now
The “Get Real” Guide to Having a Good Day Every Day
By JoAnna Brandi
There’s never been a time when great customer service mattered more than it does now. The economy is recovering, but consumer confidence is still down, and the customers who are buying have scores of choices of where to buy and how to buy. And now, almost every product and service out there has been “commoditized” so it’s hard to determine who actually offers the best value (and so, many people just shop based on price alone.)
How Zen It Is!
I”m getting ready for two important events: Customer Service Week (Oct 4th – 8th) and uploading the short videos I made yesterday that we’ll be sending out every day that week (It’s the ONLY time of the year that you will be receiving mail from me every day – and it’s only 5 days). And…
Is Workplace Happiness a Business Decision? 8 Tips That Will Increase “Business Resilience”
Want a more positive workplace where you and your co-workers feel happy and motivated? Want to make customers happier so that their loyalty – and your profits – grow? Want to work more efficiently and effectively and improve your health? Authentic Happiness Coach and Customer Loyalty expert JoAnna Brandi shares tips for transforming these wants into “haves” Her overall message: Happiness creates resilient employees who, in turn, create resilient, thriving companies.
