Do You Have the Freedom to Fail?
I have this ritual. Before I write a program for a client, I review my notes (I take lots), my impressions (those instant intuitive flashes that come while I’m taking notes) grab a stack of index cards to tuck into my fanny pack and head for a walk on the beach. Sometimes I play music, sometimes not.
By the time the walk is over I have an overall context of what I want to present and usually what my key purpose with that client is. Along with that kind of eagle eye view I also come home with ideas of what books I might need to take off my shelves for inspiration and wisdom.