JoAnna Brandi, customer service week 2016, customer experience

The Customer CARE Credo

There’s never been a time when great customer care mattered more than it does now. The economy is “funky” and consumer confidence is too. The customers who are buying have scores of choices of where to buy and how to buy.  And now, almost every product and service out there has been “commoditized” so it’s…

I had fun thinking about how to frame what I wanted to say using the idea of “3 Keys.” I thought I would share them with you today.

The 3 Keys to Extraordinary Customer Service

Last week I got a call from a friend to see if I could be a “substitute” Chamber speaker for another friend who had a family emergency. The topic, I was told, was Customer Service. I was happy to oblige. In fact, I had a program that I thought would be perfect and told the…

A Customerpreneur is in the business of managing a gamut of activities and experiences that focus on customers.

Are You a Customerpreneur?

Talk about feeling proud! (Yes, we all need that feeling.)   Over the last week I’ve had several opportunities to talk to people who have attended a customized program I created for the company they work for.   Like so many companies today they are faced with multiple challenges including employee retention, fast growth and…

The human body functions best when it’s positive. Period. Now that we know that – science has proved that it’s true – it’s easy to see that when you leave your employees and customers feeling happy (and maybe even loved) you’ve made a deposit in an emotional bank account that over time compounds, grows larger and actually makes your business easier to grow. Human beings crave appreciation (In fact William James once said the deepest human need is that for appreciation.) While we have set aside one day a year –Valentine’s Day- to celebrate love – I think in light of all that is going on in the world today, we might just consider doing that a little more often!

What’s LOVE got to do with it?

Ever find yourself walking out of a restaurant or movie saying, “I loved it”?   Ever say, “I love my mechanic”, “I love my hair cutter” or “I love my car”? Ever find a place in nature that makes you feel so connected that when you think of it, you actually feel how much you love the place?…

JoAnna Brandi,

Your Customers Do WHAT?

Pick up any business magazine today and (finally) there are some frank discussions of how you make your customers (and employees) feel and the importance of deliberately creating positive emotions in the experience. The more companies understand that the better we all will be. As consumers and as suppliers.   Feeeeelings.. it’s all about the…

JoAnna Brandi, Positivity, Positive Leadership, return on happiness

Cleaning Up Your Language

Most people on my mailing list have heard me speak. So it’s likely you’ve heard me talk about my genuine distaste for the phrase “No Problem” (and its brother “No Worries.”)   I tell the story of young man who answered my request for a late checkout time with the word “No” and how my stomach…

Spring is a Time of Renewal

This last weekend we celebrated the first day of Spring and Easter. It’s traditionally a time of rejoicing and renewal. Is it time for you to renew your vows to “Wow” your customers? Is it time for you to spruce up your commitment to making the positive experiences of people in your process the most…