Loyalty is an emotional connection. It’s not the same thing as retention. Retention and satisfaction will fool you into believing you’ve got a good thing going with your customer (or employee), until you don’t.

 Funny Little Thing about Love

Funny thing about the human brain. Functional MRI imaging tells us that when we look at a photo of someone we love it activates the same parts of the brain as when we look at a logo of a brand to which we’re loyal.   What?  Loyalty is an emotional connection. It’s not the same thing as…

JoAnna Brandi, Positivity, Positive Leadership, return on happiness

Cleaning Up Your Language

Most people on my mailing list have heard me speak. So it’s likely you’ve heard me talk about my genuine distaste for the phrase “No Problem” (and its brother “No Worries.”)   I tell the story of young man who answered my request for a late checkout time with the word “No” and how my stomach…

Golden Pineapple Fruit

Get On Your Case

“I’ve been on my case” said Judith when we spoke today.

Judith called to involve me in a joint venture, and in the course of the conversation she used the phrase “no problem” seven or eight times. It was a pleasant, interesting conversation. She was an engaging and intelligent woman who knew her stuff, and as the conversation went on I kept getting distracted as I noticed the little hairs on the back of my neck wiggle every time she used the phrase that began with “No.”

Heart Shape for the nature

Stay Beautiful

I once had a boyfriend who used to end every phone conversation and every email with the phrase, “Stay beautiful.” At first I was delighted by it, but as time went on, I have to admit, occasionally it annoyed me. At that time in my life I was certainly not used to taking compliments gracefully (I’ve gotten over that) and there were many days where I felt far from anything that resembled beautiful.

I laughed a little the other day when asked this question. Customer Focused means so many things - the vision - the values - the mission - the standards - the teachings - the culture - the language - the way things are prioritized - the way people are promoted - the way people are hired, oriented, paid, challenged and developed - what we talk about in our meetings and how we share it - what we measure, what we reward, how we allocate resources - how we communicate and even how we do the math. (Do you know your retention or loyalty rate? Your NPS? How highly your employees rate you as good/great to work for?)

What Does Being Customer Focused Really Mean?

I laughed a little the other day when asked this question. Customer Focused means so many things – the vision – the values – the mission – the standards – the teachings – the culture – the language – the way things are prioritized – the way people are promoted – the way people are…

The key to customer loyalty? Creating consistently positive experiences time and time again.There’s no doubt about it; customer loyalty is key to profitability.

Want To Keep Customers & Create Profits? These 5 ‘Positivity Pointers’ Can Help You Enhance Your Customer Experience

There’s no doubt about it; customer loyalty is key to profitability. A mere five percent increase in your customer retention could as much as double your bottom line profits! On the flip side, it costs anywhere from 6-30 times more to get new customers than it does to keep the ones you have – that is, if they’ll stay!

Are you telling healthy stories or horror stories? Are repeating and reinforcing the good in your day, or the bad? Is your story of disempowerment, sadness, failure, rejection, poverty, victimization, pain or lack?

What’s Your Story?

I had a great time on Saturday. Three girlfriends and I did our second one day workshop together here in South Florida entitled “A Woman’s Path to Happiness: Tools 4 Empowered Living”.  Other women go shopping, we pool our talents and teach. www.tools4empoweredliving.com   My topic is Happiness Practices; at each workshop I look at another element of what it…

What a time of confusion it is. Most people are dazed, confused, fearful and stressed. We don’t know what’s going on out there so I figure it’s a good time to explore what’s going on in HERE, inside. Yep, inside of ourselves.

In Confusion: Opportunity

What a time of confusion it is. Most people are dazed, confused, fearful and stressed. We don’t know what’s going on out there so I figure it’s a good time to explore what’s going on in HERE, inside. Yep, inside of ourselves.   It’s a time of opportunity. Contrary to popular belief, confusion is actually…