Yep, there IS an “F” word in business, and it’s FEELINGS. And I want you to start using that word often. The “F-Factor” in business is the feeling factor – the way people feel about working for and doing business with you. The customer experience is the sum total the feelings evoked as a result of any interaction at any…
Often when doing research for clients we ask their customers to rate them on a 10 point numeric scale. If they rate the client a 9 or a 10 we ask the asset focused question. “What are the favorable components of your experience with the Company?” For almost all of our clients the…
He had a cow head on the truck and a sign that said “You wave and I’ll moo.”That was Stew Leonard’s grandfather who delivered milk from this truck. If you’re not from CT you may not know that Stew Leonards is the legendary grocer in CT. The company’s leadership style may be considered as wacky…
Journalist, Emily Yellin, author of “Your Call is (not that) Important to Us” in 2009 traveled all over the world to talk to people in call centers and their customers told wonderful stories of companies that are finally paying attention to the details of business that matter to customers. From recording an initial greeting for a…
“I’ve been on my case” said Judith when we spoke today.
Judith called to involve me in a joint venture, and in the course of the conversation she used the phrase “no problem” seven or eight times. It was a pleasant, interesting conversation. She was an engaging and intelligent woman who knew her stuff, and as the conversation went on I kept getting distracted as I noticed the little hairs on the back of my neck wiggle every time she used the phrase that began with “No.”
I once had a boyfriend who used to end every phone conversation and every email with the phrase, “Stay beautiful.” At first I was delighted by it, but as time went on, I have to admit, occasionally it annoyed me. At that time in my life I was certainly not used to taking compliments gracefully (I’ve gotten over that) and there were many days where I felt far from anything that resembled beautiful.
Often when doing research for clients we ask their customers to rate them on a 10 point numeric scale. If they rate the client a 9 or a 10 we ask the asset focused question. “What are the favorable components of your experience with the Company? For almost all of our clients the #1…
I love my travel agent Susan. I love my hairdresser Tonja. I love my IPOD. I love my wish list and one click ordering on Amazon. Seems like a lot of other people love the convenience of Amazon too. It was just rated #1 – the top brand in a list of 20 brands rated…
I was sitting on the beach in NY last week happily snacking on some healthy junk food from Trader Joes; when I turned to Suzanne and began my lament. “I so wish there were Trader Joes in FL where I live, every time I come here or go to CA to visit my daughter I…
Today’s my 21st anniversary of being in business. Wow. That’s a long time and a lot of learning. I began with an idea. Imagine if you will, that every business sits atop a tripod – three legs, needing to be in balance to keep the business stable. Each leg represents a set of relationships. One…
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