Thumbs Up

We Don’t Scoop

I recently went out to breakfast with my friend Elaina. We decided on the Panera’s closest to our homes and I was looking forward to my favorite egg sandwich there.   I ordered first. “I’ll have the egg and cheese sandwich – no meat – on a scooped out toasted whole grain bagel and a…

Positive Practices

Twenty One Years, Twenty One Insights

Today’s my 21st anniversary of being in business. Wow. That’s a long time and a lot of learning. I began with an idea. Imagine if you will, that every business sits atop a tripod – three legs, needing to be in balance to keep the business stable. Each leg represents a set of relationships. One…

The customer is in charge and the customer is talking - about you. There's great value in engaging the customer. Engaged customers buy more, tend to be more loyal and recommend their friends to you. The "thumbs up " on Facebook is one of the ways the customer spreads the word about you and one of the reasons you want to make sure you are engaging the customers in ways you never did before.

71% Take a Friend’s Recommendation

The customer’s opinion is more important than it ever was before. 71% of people said they take a friend’s recommendation for a product or service. Customers today are involved and engaged in a way never before possible and it’s changing the game. For the better, I think.   The customer’s in charge and the customer…