So the afternoon at the NACCM Conference – after a lovely lunch in the sunny courtyard – was spent in the Uber Loyalists track talking about my favorite topic – creating the emotional attachment we call loyalty. Marti Beller of the Affinion Group shared her experience on Customer engagement and its many benefits. She confessed to being a passionate Mac enthusiast and talked about Apple’s ability to create a kind of loyalty most of us can only aspire to. She shared a statistic about banks that says that only 35% of consumers feel engaged with their banks – 56% could be swayed and 9% just downright dislike them. Glad to see there is so much room for improvement. Marti also took us beyond the traditional 4 P’s of marketing (remember them? Product, Place, Promotion, and Price?) and added her own take on it.

Watching Your P’s and Q’s

So the afternoon at the NACCM Conference – after a lovely lunch in the sunny courtyard – was spent in the Uber Loyalists track talking about my favorite topic – creating the emotional attachment we call loyalty. Marti Beller of the Affinion Group shared her experience on Customer engagement and its many benefits. She confessed…

Cupped Hands

Off to a Great Start Today

Seven years ago the NACCM Chairperson was Kathleen Peterson, the Chief Vision Officer of Powerhouse Consulting and this year we were once again graced by her presence, her humor and her keen insight on the current business environment. She congratulated the audience, companies that understand the customer experience as a differentiator, for having negotiated the…

Happy People

Direct from Customers First Conference

Hello from beautiful sunny Phoenix where I am attending the NACCM Customers First conference. Last year I had the pleasure of being the conference chair, this year I am thrilled to see colleague Kathleen Peterson kick off the main part of the conference today. Kathleen was our first chairperson oh so many years ago when…

Happy People

Hypersensitive customers!

As if businesses weren’t struggling enough these days, a recent study out of the U.K. has revealed the emergence of the “hypersensitive customer,” a consumer that has less cash, more information and less tolerance for poor customer service than ever before. The study, conducted by UK accounting and business consulting firm BDO Stoy Hayward, found…

ippa

More IPPA

As promised in this week’s Customer Care Tip I’ll be sharing some of my learnings from last week IPPA conference on Positive Psychology (P2). If you are wondering what the link is between P2 and customer care and loyalty – it’s this:  “Positive Psychology is the scientific study of what enables individuals and communities to thrive.” That’s…

People keep asking me why I'm so darn happy. After all, they say, things are pretty bad out there. All the more reason to stay centered and happy I say. In fact, I've never felt stronger, smarter or more confident than I do now.

Still All Fired Up

People keep asking me why I’m so darn happy. After all, they say, things are pretty bad out there. All the more reason to stay centered and happy I say. In fact, I’ve never felt stronger, smarter or more confident than I do now.   Years ago when I got trained as a happiness coach…

What a time of confusion it is. Most people are dazed, confused, fearful and stressed. We don’t know what’s going on out there so I figure it’s a good time to explore what’s going on in HERE, inside. Yep, inside of ourselves.

In Confusion: Opportunity

What a time of confusion it is. Most people are dazed, confused, fearful and stressed. We don’t know what’s going on out there so I figure it’s a good time to explore what’s going on in HERE, inside. Yep, inside of ourselves.   It’s a time of opportunity. Contrary to popular belief, confusion is actually…

Core Strength

Core Strength

Happy New Year!   Today’s my first day back to exercising and blogging in a few weeks. A nasty cold, some minor surgery, and the holidays out of state visiting family has kept me away from both.   It feels good to back.   This morning at my “Extreme Stretch” class my brain kicked into…