Yep, there IS an “F” word in business, and it’s FEELINGS. And I want you to start using that word often. The “F-Factor” in business is the feeling factor – the way people feel about working for and doing business with you. The customer experience is the sum total the feelings evoked as a result of any interaction at any touch point in the organization. It’s based on the customer’s perception of the value delivered, tangible and intangible.

Can You Use the “F” Word in Business?

Yep, there IS an “F” word in business, and it’s FEELINGS. And I want you to start using that word often.   The “F-Factor” in business is the feeling factor – the way people feel about working for and doing business with you.   The customer experience is the sum total the feelings evoked as a result of any interaction at any…

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What Positive Leadership is – and Isn’t

I meet a lot of new people. And that means that frequently I’m asked what I “do”. It would be wonderful if I could develop and remember an “elevator speech” that really encapsulated it, but faced with that situation in real time though, I find myself saying a variety of different things.   Most of…

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JoAnna Brandi, Positivity, Positive Leadership, return on happiness

Did You Heed it?

In my last communication with you, prior to the election, I asked you to be careful – very careful– of how much of the negativity you let in – to your head and into your company or department.   I hope you chose to heed my advice and I hope that it gave you some…

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customer retention, customer satisfaction, leadership

Be Careful, VERY Careful

There’s No Where to Go The media doesn’t miss a moment of this horrendous, degrading and R-rated election process. Even if you try to stay away from it, it’s almost impossible. This polluted version of an honorable process is being served up in the airports, in restaurants and all over social media.   I (yeah,…

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JoAnna Brandi,

Your Customers Do WHAT?

Pick up any business magazine today and (finally) there are some frank discussions of how you make your customers (and employees) feel and the importance of deliberately creating positive emotions in the experience. The more companies understand that the better we all will be. As consumers and as suppliers.   Feeeeelings.. it’s all about the…

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