The customer is in charge and the customer is talking - about you. There's great value in engaging the customer. Engaged customers buy more, tend to be more loyal and recommend their friends to you. The "thumbs up " on Facebook is one of the ways the customer spreads the word about you and one of the reasons you want to make sure you are engaging the customers in ways you never did before.

71% Take a Friend’s Recommendation

The customer’s opinion is more important than it ever was before. 71% of people said they take a friend’s recommendation for a product or service. Customers today are involved and engaged in a way never before possible and it’s changing the game. For the better, I think.   The customer’s in charge and the customer…

William James, the great American psychologist once said that “the greatest of human needs is the need for appreciation.”

Can You Create a Culture of Appreciation?

William James, the great American psychologist once said that “the greatest of human needs is the need for appreciation.” Wow – he was really on the right track with that one!   Whether we are talking about personal or business relationships we all crave appreciation. We all want to know we are valued. We all want…

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©2011 JoAnna Brandi & Company, Inc. 7491 N. Federal Highway • C-5 #304 Boca Raton, FL 33487-1658 (561) 279-0027 JoAnna Brandi facilitates workshops on Positive Leadership and Creating Positive Customer Experiences. She is Publisher of the Customer Care Coach© a weekly leadership training program on mastering “The Art and Science of Exquisite Customer Care.” www.ReturnOnHappiness.com…

We are all beginning to realize the value of developing long term, loyal relationships with our customer. They buy more and refer more, help us develop the next generation of products and services, and they even help us keep our advertising costs down. But are our customers the only people we should be building long term relationships with? No.

Customer Care – Inside and Out

We are all beginning to realize the value of developing long term, loyal relationships with our customers. They buy more and refer more, help us develop the next generation of products and services, and they even help us keep our advertising costs in reason. But are our customers (people external to our company that buy things from us) the only people we should be building long term relationships with? No. The relationship strategy applies externally and internally as well.

Use Values to Pull Your Team Together

No doubt today’s leaner organizations can benefit from the power and synergy of teamwork but all too often it’s become fashionable to call every group a team. Organizations rush to anoint departments and committees alike, “teams”, and then sit back to wait for the results, which, without the right kind of training, are disappointing. Fact is, few people really know the difference between a group and a team, or, for that matter the difference between a team, and an effective, high performance team, which takes full advantage of the combined intelligence, energy and enthusiasm of its members to reach their agreed upon goals.