“I would recommend JoAnna to any company who needs to energize the employees and motivate them to provide superior customer service. I told Joanna at the last in-service “If I want you back, you must be great”! She is and I suggest you give her skills a try. Florida Technical College holds many different in-services…
The customer’s opinion is more important than it ever was before. 71% of people said they take a friend’s recommendation for a product or service. Customers today are involved and engaged in a way never before possible and it’s changing the game. For the better, I think. The customer’s in charge and the customer…
William James, the great American psychologist once said that “the greatest of human needs is the need for appreciation.” Wow – he was really on the right track with that one! Whether we are talking about personal or business relationships we all crave appreciation. We all want to know we are valued. We all want…
During National Customer Service Week I did a webinar for Manpower HowtoCreateMoreWow. The technology was fun and I was able to do a few polls. As I was talking about Moments of Truth and Moments of Magic (a MOT turned into a WOW for a customer) I asked, In the last week, most of my…
©2011 JoAnna Brandi & Company, Inc. 7491 N. Federal Highway • C-5 #304 Boca Raton, FL 33487-1658 (561) 279-0027 JoAnna Brandi facilitates workshops on Positive Leadership and Creating Positive Customer Experiences. She is Publisher of the Customer Care Coach© a weekly leadership training program on mastering “The Art and Science of Exquisite Customer Care.” www.ReturnOnHappiness.com…
We are all beginning to realize the value of developing long term, loyal relationships with our customers. They buy more and refer more, help us develop the next generation of products and services, and they even help us keep our advertising costs in reason. But are our customers (people external to our company that buy things from us) the only people we should be building long term relationships with? No. The relationship strategy applies externally and internally as well.
Human nature is funny, and the need to complain is a big part of it. Put a person in a room with a “specialist” and they tend to want a little bit of free advice. My friend Robin, a lawyer, says whenever she goes to a party someone usually asks for a little legal advice. My friend…
No doubt today’s leaner organizations can benefit from the power and synergy of teamwork but all too often it’s become fashionable to call every group a team. Organizations rush to anoint departments and committees alike, “teams”, and then sit back to wait for the results, which, without the right kind of training, are disappointing. Fact is, few people really know the difference between a group and a team, or, for that matter the difference between a team, and an effective, high performance team, which takes full advantage of the combined intelligence, energy and enthusiasm of its members to reach their agreed upon goals.
While talking with a friend recently the subject turned to management skills and motivating people. I had just returned from a conference that covered that topic so I began talking about some of the successful motivation programs that had been discussed.
One summer, I went fishing with a friend. We rented a canoe and ventured out into a lake at dusk. If truth be known, I was mostly watching, not really fishing. But my friend was very serious about it. As dusk turned to darkness he opened his tackle box and began searching for a new lure. I watched, curiously.
Up until that moment he’d been using a yellow lure. He explained, “It’s time to switch to a black lure.” This mystified me almost as much as what I was doing in the middle of a lake, in the dark, fishing.
I had to ask, “Why would you use black lure in the dark, in what now looks like a black lake?”
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